ECOM and DIGITAL MARKETING DIRECTOR (TEMPORARY) Career at NANUK

Certified as a Remarkable Employer, NANUK’s mission is to protect, organize and mobilize gear to give people peace of mind so that they can live in full colors. Our vision is to build world renowned brand with a commitment to always find a better way, building innovation and excellence into everything we do. The company is proud to offer customized products and various complementary services to customers in Canada and abroad.

WHY COME TO BE PART OF THE TEAM AT NANUK??????
• Temporary full-time position with flexible daytime hours from Monday to Friday (40hrs per week);
• Specified contract for approximately 15 months;
• Casual dress code;
• Opportunities for career advancement and development in a growing company;
• Group insurance available after 6 months of employment;
• Pension plan available after 6 months of employment;
• Virtual Health Program;
• Years of Service Recognition Program;
• Paid corporate events;
• 4 weeks of vacation after the first year worked, in accordance with company policy;
• Unlimited coffee and hot chocolate;
• Access to a private fitness center;
• Human leadership, a culture that values collaboration and teamwork;
• A corporate culture that embraces equity, diversity and inclusion;
• An equal access to employment program encouraging applications from women, Indigenous peoples, visible minorities and persons with disabilities;
• A good working environment;
• And because on top of all that, we are
1. Certified REMARKABLE EMPLOYER by the BNQ,
2. Winner of the Employee Satisfaction and Retention Award at the 2024 STIQ Awards Gala des Mérites
3. Honored as the 2024 Employer of the Year by the Chambre de commerce et d'industrie Les Moulins!!!

YOUR DAY-TODAY RESPONSIBILITIES WILL INCLUDE:
E-commerce Growth Management and Strategy
• Achieve e-commerce revenue targets for four global websites in North America and Europe.
• Manage the eCommerce sales funnel and customer lifecycle.
• Optimize product merchandising/go-to-market to deliver a best-in-class customer experience and engagement, prioritize products based on conversion opportunities and marketing priorities.
• Collaborate with demand planning and operations teams to plan inventory needs, product availability, promotional periods, and identify trends.
• Manage customer support and service teams to ensure alignment with customer orders, requests, needs, and priorities, putting the customer experience at the heart of our priorities.
• Balance the day-to-day eCommerce site management responsibilities with website maintenance, brand guidelines, internal requests, updates, price adjustments, new products, and more.
• Manage our community of ambassadors, influencers and affiliates to amplify their passion for the NANUK brand, drive traffic/traffic to websites and support the delivery of high-quality content.
• Develop and execute social media marketing strategy, ensuring alignment with brand and e-commerce revenue objectives.
• Manage data and tracking. Provide interpretations, insights and recommendations to the team and senior management.

Acquisition and retention
• Work with the team/agency to develop KPI-based campaigns to target audiences that drive high-quality traffic to sites via paid search and paid social media.
• Develop an email flow strategy for multiple consumer segments, to serve, inform, entertain, engage, and convert.
• Improve NANUK's overall visibility and performance on search engines, by creating and optimizing relevant content and developing off-site links/backlinks.
• Report results, insights, opportunities, and risks in line with strategy and expectations, consistently and via easy-to-understand dashboards/platforms.
YOU'RE OUR IDEAL CANDIDATE IF YOU CAN CHECK MOST OF THESE BOXES:
• Bachelor's degree in business administration, marketing, or another related field.
• A customer-centric, data-driven mindset, where service is commensurate with product quality.
• Hands-on experience with Google Ads, social media marketing platforms, SEO/SEM, Google Analytics, CRM software (HubSpot), and project management software (Monday.com).
• Over 4 years of hands-on experience in strategic and operational roles, leading one or more e-commerce businesses, with direct responsibilities in revenue and budget management.
• Ability to plan, manage and create a strategy around global projects; Know how to manage available resources, develop a timeline and budget, and assign areas of responsibility.
• Ability to analyze problems and structure global solutions.
• Experience in managing inventory based on multiple supply and demand requirements.
• Positive attitute, comfortable with ambiguity and a penchant for action.
• Exceptional management and leadership skills with the ability to motivate, inspire, and develop team members to achieve high performance results.
• Ability to lead individuals to achieve company goals and solve business problems creatively and effectively.
• Exceptional ability to influence and build relationships.
• Experience in adapting and leading change initiatives.
• Bilingual: French and English, written and spoken.
• Demonstrated hands-on operational approach and practical leadership.
• Ability to manage multiple tasks/projects simultaneously.
• Creativity and a sense of innovation.


By applying to NANUK, you will be part of a team of professionals for whom each day represents a new opportunity to accomplish yourself and experience pleasure with colleagues.

Email us your resume at emploi@nanuk.com; we look forward to meeting you!