B2B Marketing Manager

NANUK's mission is to protect, organize and transport the goods that matter most to people, giving them peace of mind to live in full colors. Our vision is to develop a global brand of equipment protection and to be committed to always doing better for our people, our customers and the planet. The company is proud to offer customized products and a variety of complementary services to customers in Canada and abroad.

WHY BECOME PART OF THE TEAM AT NANUK?

-Permanent full-time position from day to week (40hrs – flexible schedule);

-Hybrid telework policy in place (3 days in the office);

-Group insurance and virtual health program after 6 months on the job;

Pension plan program after 6 months in office;

--Years of Service Recognition Program;

-Opportunities for career advancement and development in a growing company;

-Paid corporate events;

-4 weeks of vacation after the first year worked according to the reference policy in place;

-Human leadership, a culture of collaboration and teamwork;

-A corporate culture that embraces equity, diversity and inclusion;

-An equal access to employment program that invites women, Indigenous peoples, visible minorities and persons with disabilities to submit their applications;

-Unlimited coffee and hot chocolate;

-On-site fitness center;

-And because on top of all that, we are the recipient of the employee satisfaction and retention award at the STIQ Awards Gala as well as the employer of the year offered by the Chambre de commerce et d'industrie des Moulins!!!


WHAT DOES THE POSITION CONSIST OF?

-The B2B Marketing Manager develops and executes strategic, data-driven marketing programs across priority industries and channels—owning budgets, KPIs, and lead-generation initiatives—while partnering with sales and cross-functional teams to optimize customer journeys and drive measurable brand awareness, demand, acquisition, and revenue growth.

-Develop and execute a B2B content and communications strategy—creating and overseeing emails, social posts, case studies, white papers, product launch materials, sales enablement assets, interviews, and video/webinars—while ensuring brand consistency, collaborating with internal and external stakeholders, and managing the content calendar to drive awareness, demand, customer acquisition, and revenue growth.

-Manage and optimize the B2B website—keeping content current, coordinating landing pages and campaigns, driving UX and conversion improvements through CRO (A/B tests, form/landing optimization), monitoring performance with GA4/HubSpot, and collaborating with internal teams and agencies.

-Partner with sales and channel partners to drive customer acquisition and pipeline growth by creating sales enablement materials, distributor enablement programs, co‑marketing campaigns, and coordinated calendars to align launches, events, and sales initiatives.

-Support and execute B2B marketing campaigns across digital, social, email, paid media, and events to generate and nurture qualified leads for priority industries, target accounts, distributors, and partners.

-Oversee marketing analytics and performance by tracking KPIs, analyzing campaign, lead and pipeline metrics, maintaining CRM/data quality, conducting market and competitor research, and delivering actionable insights to optimize ROI and support business growth.


ARE YOU THE NEXT TEAM MEMBER WE'RE LOOKING FOR?

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Minimum of 5 years of experience in B2B marketing, demand generation, product marketing, or related disciplines.

Experience coordinating projects and managing multiple priorities simultaneously.

Strong knowledge of B2B marketing, lead generation, CRM platforms, marketing automation, and digital tools.

Excellent communication, writing, and content-creation skills.

Strong analytical skills, organizational ability, autonomy, and a collaborative mindset.

Experience managing multiple brands, products, or business units (asset).

Knowledge of defense, law enforcement, aerospace, medical, or industrial sectors (asset).

Willingness to travel 10–20% of the time, primarily to the United States, Canada, and Europe.

Bilingualism required, both spoken and written, in French and English; approximately 90% of daily communications are conducted in English with internal and external stakeholders.



By applying to NANUK, you will be part of a tight-knit team of professionals for whom each day represents a new opportunity to accomplish and have fun with colleagues.